Its simple, gift cards work. The driving statistic behind gift cards is that 49% of all gift cards go to people who have never been to your store before. How good is your product? Are you great at what you do? What are the chances you will win over a potential customer if they would just purchase something one time? Our gift card programs, coupled with our marketing plan, get people through the door. It’s simply up to you take it from there. Gift cards aren't about gifts, they are about new customers!

Best Buy has mastered the gift card program and owns the holiday season! Once the company introduced their gift card program, they saw a boost of 100% in January sales from all of the people coming in after Christmas to redeem their cards. The average customer adds over 75% of the value of the card to purchase a more expensive item.