| You probably have a credit card with frequent flyer miles, a loyalty card from the grocery store, or maybe you’ve even been sucked into a skee-ball induced madness trying to win an oversized stuffed animal at the local arcade. (What am I going to do with this four foot gorilla?) Adults are really just big kids, and all kids like to be rewarded. Take a look at how some of today’s best markets use rewards programs to drive sales... who knows, you might find a way to reward your own bottom line. |
Almost everyone has a gift card from a restaurant. How good is your food or venue? If a gift card program brings 100 new customers through your doors, how many will come back again? What’s that mean to your bottom line?
Subway pioneered this item with their rewards stamps and everyone followed suit with punch cars of their own. Employees can give away stamps and easily punch extra holes in cards. Do you have slow Thursday nights? Mondays? Double Stamp Tuesday gets customers coming into your location on your slowest days.
Best Buy owns the holiday season, and their secret weapon is the gift card. December is always a great month for retail, but January is even better when your customers come back to redeem $100 gift cards and go home with $1,000 HDTV’s.
If January is slow, it’s time to get busy again.
If January is slow, it’s time to get busy again.
Victorias Secret reported a 85% increase in frequency of visits when introducing their rewards program conneted to their Angel Card. Think about it, when you open your wallet, which credit card do you choose to use? Is it the one with air miles? In a competitive market or thriving market, rewards programs increase both frequency and ticket size.
Most people fear a bad cut and color more than public speaking! For a hair salon, it takes just a little bit extra to get someone to cheat on their current stylist... usually, that something extra is an amazing offer, or a referral from a trusted friend. Imagine what would happen if you could combine the two, and get the trusted frient to pay for the amazing offer!
Hair care product is a revenue stream that many hair salons report is only a minor portion of their business, yet has extremely wide profit margins. Reward your customers to purchase product are your store with discounts, facials, manicures, etc. Build Loyalty to your brand, not just your styling ability.
Attention Chiropractors, Physicians, and Dentists! You need to market your practice as effectively as a retail merchant, but coupons and direct mail don’t fit your image as a medical professional. But what if your business card was a $50 gift card? Professional, cutting-edge, and easy to work with...just like you.
Many service businesses don't have retail locations, so how do you get your brand in someones wallet? Open your wallet, what do you see? Airlines, Internet Stores, Carwashes etc... The more frequently customers see your brand, the more frequently Customers visit your store.
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